
Federico Arango blogs jokingly about all the special competencies needed for an election campaign. T-shirt-makers, cooks, billboard-builders and motto-constructors. Mottos, however, says Arango, could be produced by the right software. You just enter some adjectives like transparent, efficient, dedicated, modern, young ... and some substantives: leadership, power, front, 21st century, passion. The cost depends on how much you enter.
I doubt that Varón's depressing slogan could have been created that easily. But Arleth Casado's motto "Siempre con todos" [Always with everyone] certainly could. And cheap, too.
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